Many people have also wondered why other furniture manufacturers haven't used memory foam, although they phrase the question differently: if memory foam cushions are so great shouldn't someone else have done it by now?

Lots of manufacturers have experimented with memory foam cushions; however, memory foam is really expensive.

So the answer to this question is simple: in the same industry where no manufacturer has made the effort to let the customer choose the cushioning firmness they enjoy the most, no manufacturer has decided to incorporate the scientifically-proven superior comfort of visco-elastic memory foam because its too expensive.

Traditional furniture companies worry about making as much money as possible, as easily as possible. At Comfort Couch we want to offer you the best product we can.

With furniture, it is often difficult to determine how the piece was constructed. Because the furniture doesn't allow a place to visibly inspect the interor it is similar to purchasing a car without being to look under the hood. Many companies will claim to have the best construction - but ultimately they all have a very similar method of constructing their furniture: they build a frame and staple upholstery to it.

At Comfort Couch we thought that this method of construction is a lot like building a home without a foundation. The support and strength of your home comes from the foundation. From the sturdy core on which the frame sits. So while every traditional furniture manufacturer talks about the strength of their construction, they're really building couches with no foundation.

Not at Comfort Couch. We have a Patent-Pending frame construction that provides superior strength, durability, and sturdiness - backed by warranty. What we did was place a solid 1/2" sheet of plywood at the bottom of every piece of furniture we well. This is your foundation. On top of this foundation sits the same framing technique that traditional furniture manufacturers use.

So quite simply: if you want superior construction in a home - construction that will be strong, durable, and strudy - you buy a home with a solid foundation. At Comfort Couch we put the argument of superior construction to rest because we are the only company to be offering a furniture "foundation" - a solid piece of plywood spanning the entire bottom of your piece.

Style is constantly changing. Fads go in and out. What was considered "timeless" ten years ago might have found the time today that no one would want it. We don't pretend to be the ultimate guide in home decor. As a young company we will be constantly expanding our product catalog while keeping an ear to the voices that matter: the customers'.

Have a style or design of a piece of furniture you think would be a great addition to our catalog? Tell us. Since we manufacturer all of our own furniture we can quickly put your suggestions into production and add your ideas to our expanding business.

In the meantime we promise to put as much style, class, and sophistication into our furniture as possible. What that means to us is taking extra attention to details. Doing rigorous quality inspection. Delivering our products factory sealed.

If you have ever been inside a couple furniture stores, chances are you have been inside a furniture distributor. These companies are great in some regards: some of them have fun rides to entertain you, some of them have swanky commercials offering the lowest prices, some of them might even endorse your local baseball team. But what many people don't realize is that furniture distributors don't actually sell their own products. They don't manufacturer their own furniture lines.

They are there to make money. But they don't manufacture their own goods. There is a middleman. And that middleman is there to make money too. So while you want the best furniture at the best value, when you buy from a furniture distributor there is another party that has already increased the manufacturer's price -- the middleman.

But best pricing should not be your only concern.

When you are inside a furniture distributor, why is that couch $4500 when a very similar one right next to it is $999? Sure they have tags that explain the leathers, the frame construction, the cushions...but how can you justify a $3000+ difference between two similar couches? The salesperson might be able to help but ultimately what is their perogative? If its commission, are they going to steer you towards that $4500 piece? Do they even know the actual differences?

At a furniture distributor, there are no experts. Of course there are salespeople, but they haven't been behind the walls of every manufacturer. They can't expertly claim to know the ins and outs of every piece on the floor. And as a consumer, its impossible for you to know how to compare two piece when you can't even see the inner-structure of either piece.

So you buy the $4500 piece of furniture and a week later a leg breaks. Who handles the warranty? You assume the retail distributor does, and in most cases you are right but how well will they handle your warranty concerns? They are just middlemen in the warranty process. Will they process your claim quickly? Too bad you couldn't have purchased that piece of furniture direct from the manufacturer.

At Comfort Couch we manufacture every piece of furniture in our our factory. There is no middleman gouging our prices. We can expertly and accurately describe the differences between two pieces of furniture. We can explain in detail how every piece is constructured. We handle your warranty questions directly.

Maybe we don't offer fun rides, but with the money you save from us, you'll have plenty to spend on rides.

We invite you to see our fine line of furniture by visting our online showroom.